Originally posted on TechCrunch:

After eight years of studying best practices for expanding a business, a pair of Stanford professors are scaling up the size of their classroom with their first foray into massive open online courses (MOOC).

Huggy Rao and Robert Sutton, the authors of “Scaling Up Excellence: Getting To More Without Settling For Less,” will bring the lessons they learned from their research to the virtual classroom. When their five-week, free MOOC launches on Sept. 15, it will feature interviews with prominent investors like Ben Horowitz and Michael Dearing.

Normally Rao and Sutton teach the book in their executive education classrooms, but true to their research, they found the MOOC to be a scaling tool that could help them reach more readers.

“They can not only consume the book as in reading it, but more importantly they can actually apply it to their own venture or startup idea,” said Rao, a professor at the Stanford Graduate School…

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